As we look ahead to 2022, digital marketers must ensure they are keeping up with the latest trends. Social media marketing will continue to grow in popularity, as well as account-based marketing, podcasts, and influencer marketing. When using social media channels, marketers should keep an eye on the most critical metrics, such as followers, impressions, page views, and new leads.
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Mobile First Marketing
The mobile-first marketing industry has gone through several phases in recent years. First, it focused on growth at all costs, unit economics, incrementality, and retention. In the years ahead, it will be governed by marginality and consolidation. As consumers’ privacy rights increase, marketers must find long-term solutions to stay ahead of the competition.
One of the most critical mobile marketing trends is social commerce growth. The ability to reach new audiences through social networks will become more widespread. Enhanced mobile internet will increase the opportunities for marketers. For example, they can use augmented reality or high-quality video ads. As technology becomes more widespread, marketers can target their audience more efficiently.
Mobile commerce will be omnipresent in 2022. Consumers increasingly depend on their mobile devices to access the internet. In fact, according to Pew Research Center, 85% of smartphone users now use their mobile devices to access the internet. Brands should take advantage of this growing trend to keep pace.
The ability to search for items through images is another major trend for mobile marketing in 2022. The technology is not yet ready to replace voice search but is becoming more advanced as time goes on. This new technology will allow users to search for items via images and click on links to make a purchase. Moreover, it will also allow brands to offer immersive experiences.
Unprecedented customer centricity is the hallmark of mobile marketing. In 2022, there will be more changes, so marketers must stay updated and respond to emerging trends as quickly as possible.
Account Based Marketing
The Account-based Marketing Market will grow at a CAGR of almost 12% from 2021 to 2026. This growth will be attributed to the growing need to move beyond traditional short-term marketing goals to a comprehensive marketing strategy focusing on revenue growth.
This report comprehensively analyzes the global and regional Account-Based Marketing markets. It examines key drivers, restraints, key players, industry trends, sales, and revenue by geography. The report also examines the competitive landscape and identifies the fastest-growing segments. The report includes insights from leading vendors and a detailed analysis of the market’s macro environment and critical trends. The report also includes an outlook of the market in 2022 and beyond.
Account-based marketing is an increasingly effective tool for B2B marketers. It allows marketers to focus on a specific audience. Many marketers cast a wide net when looking for new customers. Instead, account-based marketing encourages marketers to focus on their target audiences. This will help them improve their ROI and achieve their objectives.
As ABM continues to develop and evolve, it is crucial to adapt your strategy to meet new challenges and opportunities. ABM experts predict that a higher focus on customer centricity and hyper-account attention will be key ABM trends in 2022. These predictions are based on the experiences of 200+ ABM practitioners over the last year.
While ABM is becoming increasingly popular, many companies still have difficulties implementing it. The biggest challenges are creating a scalable strategy for multiple accounts and coordinating programs across marketing teams. In addition, 37% of marketers have difficulty allocating resources to ABM. Account-based marketing requires both sales and marketing departments to work together to maximize results. By creating a personalized experience for each customer, marketers can reduce prospecting time and increase their revenue.
Live-Streaming
Live streaming is a new way to deliver content to online audiences. It is expected to continue to grow in popularity over the next few years, with demand for premium content set to hit $20 billion by the end of 2021, up from just $6 billion in 2017. The rise of streaming services will open new doors for content producers and new entrants in the industry.
While the total number of viewers isn’t publicly available, there is evidence that significant video sites and social networks will dominate the market. According to Sprout Social, which surveyed consumers on their interest in social content, 40% of Internet users said they would like to see more live streaming.
To succeed with live-streaming, businesses should focus on creating value. While plenty of videos are available online, your content’s value will draw in viewers. Viewers who see value in your content are more likely to stick around and become loyal followers.
The ability to live stream is a powerful tool for digital marketers. Streaming can help boost online sales, and it can even improve the customer experience. For example, e-commerce companies are leveraging the ability to live-stream product demonstrations, and educational institutions are using live streaming to share lesson material.
Influencer Marketing
As more platforms offer e-commerce features, the future of influencer marketing is likely to include more shoppable posts and deeper integrations with e-commerce solutions. Brands should start including shoppable content in influencer campaigns now. In 2022, influencer marketing will be a much larger part of digital marketing.
In 2022, brands should look to influencers who are relatable and authentic. This will help them win the trust of their audience. They should look for influencers with values that are aligned with their own. Similarly, brands should seek influencers with diverse backgrounds and values.
In addition to the rise of micro-influencers, more brands will turn to influencers with niche expertise. This shift will make it more possible to reach people interested in what brands offer. In addition, brand managers will want to work with influencers who can deliver authentic messages while also providing value to their audiences.
Influencer marketing will continue to evolve as brands seek to build more personal relationships with their followers. Influencers know their audience better than brands, which allows them to provide valuable insights. The consumer journey is becoming increasingly complex as the digital revolution continues to shape the marketing world. Consumers will experience hundreds of touch points before making a purchase decision, making the role of influencers even more critical.
Effective marketing is one of the fastest growing digital marketing sectors, and the company works with brands like Ford Motor Co., McDonald’s, DoorDash Inc., and TikTok. The company was one of the first to integrate Creator Marketplace API, which allows marketers to gain deeper insights into talent and their ability to influence audiences. Its proprietary platform helps brands select the best ambassadors for their campaigns and drives video views, engagement, and foot traffic.
