You finally finished creating your infographic. It looks great, and all the hours you put into it have finally shown in your vividly illustrated charts and graphs. Now, you’re wondering what the next step is.
Creating an infographic isn’t something anyone can do instantaneously. It’s an art, and it requires skill, time, and effort. Although many infographic creators are available online, crafting the perfect infographic still needs a good amount of work.
After putting a lot of effort into an infographic, it can be sad to see it sit there without gaining any traffic or results. After all, many businesses or sites create infographics for their audience. So, for it to not get any views defeats the purpose of infographic creation.
In this article, we’ll tell you the first five things you should do once you’ve created an infographic to ensure that it doesn’t end up collecting dust in your content marketing arsenal.
- Publish it on your website
First things first, you need to publish your infographic on your site. This doesn’t mean just uploading it in your resources section. You need to provide the meta description, tags, alt text, and content to go along with it.
Publishing an image without written content will result in your infographic not being seen or discovered by Google. With written content, Google can crawl your site and make it easier for people to find your infographic.
Make sure the content you write is relevant to your infographic and not a bunch of gibberish and keywords.
- Repurpose for other platforms
Second, you could repurpose your infographic for other platforms like Instagram, Facebook, or Linkedin. The options are limitless. Different platforms often have additional size requirements for images.
So, to ensure that your infographic will display correctly on different platforms, you can break down your content into smaller parts. For example, you can break it into five smaller images instead of publishing a long infographic on Instagram. This will make it easier for the audience to consume.
- Share it on social media.
The next step would be to share it on social media. You can share it with your friends, family, colleagues, and anyone you can think of. To make sharing your infographic easier, make sure to provide a share button on your site and a call-to-action button.
Remember to share your infographic in the right places, and don’t spam users with advertisements and irrelevant comments or messages.
- Use it to gain backlinks.
Did you know that infographics are excellent tools for backlink building? They have the right amount of images, loads of statistics, and compelling data, and websites get free content when they publish an infographic.
When you use infographics as a means to build backlinks, you’re doing the publishing website a favor because you’re providing compelling content, and their audience will surely enjoy an article that’s easy to read thanks to the graphics.
When building links with infographics, make sure that you’re reaching out to the right audience. The last thing you want is to be marked as spam when you’re just trying to get your infographic published.
- Update the information regularly.
Lastly, statistics and data may change from time to time. To ensure that your infographic remains evergreen and reliable, we recommend regularly updating it every year.
Although this may seem tedious, infographics are often praised for compelling facts and statistics. If your infographic has outdated information, it can cause people to question your credibility.
Many may think the essential part of creating an infographic is the process when what happens after matters just as much. You may miss out on potential traffic and traction without a proper marketing strategy. Remember to follow the five steps mentioned above to ensure that your infographic gets the attention it deserves