Nowadays, an increasing number of customers want to make more specific choices for their purchases in this era of personalized and distinctive shopping experiences. If you are debating whether to use a 2D or 3D product setup tool for your eCommerce site, 3D visuals provide several benefits.
Even if 2D images can somewhat bring things to life, interactive 3D visual configurations enhance conversions by 40% for organizations. An online product configurator is a case for several reasons. You may appeal to larger audiences and provide them with a unique tool that distinguishes you from the competition by using high-quality 3D product photos.
The diversity, quality of visualization, and personalization offered by 3D product configurators are not available in still photos or 2D product configurators. Businesses employing this configurator can reap huge rewards, such as rising sales volume, improved user experiences, and higher ROI.
What is a 2D Product Configurator?
A fully mobile-responsive 2D product configuration tool ensures that your consumers have a seamless buying experience. You can also speed up manufacturing and reduce design customization. This helps you build your business with the appropriate services while saving you significant time.
Their team can work with you one-on-one to properly incorporate it into your e-store because it is compatible with every eCommerce platform. If you are looking for the best results, you need an encounter with your idea 2D product configurator.
What is a 3D visual configurator?
Customers can study products from all sides using a 3D configurator, which lets them adjust features in real-time to observe how the product changes. Customers can often access most configurators from a variety of platforms.
Additionally, a 3D product configurator enables your clients to customize a product while viewing the dynamic cost for each option.
Differences between 2D Product Configurator and 3D Visual Configurator:
- The most excellent way to present your offerings is through 3D product visualizations:
A 3D visual configurator can be secret to engaging customers if you want to impress them and effectively depict your product ranges. With 3D product photographs that capture every color, texture, and design detail from every angle, high-quality 2D images can further dispel uncertainty.
Therefore, you must consider that 82% of people who visit product pages activate the 3D view. A 3D product configurator also enhances user engagement by 66% compared to 2D solutions. According to these statistics, you are losing out on the opportunity to impress your clients and persuade them to buy your items if you do not offer this option.
- 3D models are fully exportable by customers:
Customers’ capacity to examine every part and detail of 3D product photos is one of their most powerful features. Customers can only view products in 2D graphics from a finite number of angles, which are significantly less engaging. Customers may explore product graphics from every angle and see how each part would look using a 3D product configurator.
Customers may see how their customization choices will impact the product’s appearance and functioning as they make their selections. Users can watch animations or product data in some installations in addition to 3D photos. Customers that are unfamiliar with customizing new products will benefit from this information.
They can watch them in real-time from every angle. Customers may eventually confirm whether a product is genuinely appropriate for them based on how it looks, operates, and fits with the use of detailed 3D images and augmented reality.
- Product Pages Are More Effective with 3D Product Configurators:
A fully integrated 3D visual configurator helps speed up your product pages and improves their overall effectiveness. However, many products have photographs on your pages that could cause them to load more slowly, especially if they are uncompressed and of good quality. Pages may take longer to load when combined with a lot of text information and other elements the page must handle.
More visitors will leave your website if the page loads slowly because of a bad user experience. You can access everything from 3D graphics to pricing and product data through a single user-friendly configurator. The configurator also allows customers to finish their purchases. To help speed up the design and manufacturing processes, the tool may even provide an instant bill of materials.
- Using Interactive 3D Visuals to Differentiate Your Business:
If a business uses a visual configurator, most of them still use 2D product graphics. A 3D solution is beneficial if you want to stand out among a sea of competitors with generic product pages. You can draw clients in with a wow factor that rivals lack if you have a 3D product configurator for customizable products.
Customers are more likely to stay on your website longer as they personalize and play around with detailed product images. As customers grow to trust your brand, this creates a distinctive purchasing experience that can significantly enhance conversion rates.
Customers can witness your commitment to giving accurate product depictions when using an online product configurator, which is one of the reasons why they develop trust. So, you need to consider demonstrating your concern for fully maximizing the online purchasing experience.
Final thoughts
Your company’s product pages can be enhanced in almost every way by having a 3D visual configurator at its core. Use the best configurator tool for your company to achieve the most significant outcomes. They used to provide a dependable, tailored solution that may be tailored to your company’s unique requirements. They first employ Virtual Photographer software to transform your entire inventory into stunning 3D photos. To produce 3D assets, it uses pre-existing 3D image files or actual samples.
